The Sanganer Story

Sanganer, near Jaipur, is famous for its traditional block printing and textiles. The founder and CEO of Sanganer Clothing, Kushal Udaiwal, comes from a family of traditional block printers. Inspired by the his roots in traditional textiles, he has set his sights on creating internationally recognisable brands based in India.

Let's Go

Walk through Sanganer Clothing's Journey Over the Years!

2005
  • Started Manufacturing and Selling Kurta
  • Selling through Exhibition, First Exhibition done on Mumbai
  • Sold 100% Quantity on the very first day on the Exhibition.
  • First Office in Sanganer (with 1 Stitching Machine)
2006
  • Moved to Bigger Office in Sanganer with 25 Stitching Machines Capacity
  • Done many Successful Exhibitions across India
2007
  • Started supplying to Local retailers
  • Started white-label manufacturing for Local Brands
2008
  • Expanded manufacturing with 50 Stiching Machines
  • Started Prakhya Launch Plans
2009
  • Started First Retail Store in Gaurav Tower, Jaipur
  • Launched Prakhya Brand
  • Got very positive response from customers.
2010
  • Started Second Store in Citi Pulse Mall, Jaipur
2011
  • Started Full Fledged Prakhya Manufacturing Unit in Sanganer, Jaipur
  • First WholeSale Store in Amar Colony, Lajpat Nagar, New Delhi
  • Started Supplying to Big Retailers- Lifestyle, Westside, Fabindia
2012
  • Started 4th WholeSale Store in Dulha House Market, Jaipur
  • 100 Stitching Machine in Manufacturing
  • Started Focusing on Private Label and Prakhya Retail Outlets
2013
  • Started 5th Prakhya Retail stores in Ranchi, Kharkhand
  • Started 6th Prakhya Retail store in Udaipur, Rajasthan
2014
  • Started ecommerce with Flipkart in July 2014
  • Launched Prakhya in Flipkart
  • Became Top Kurta Seller in Jaipur with BigBillionDay Selling more than 3000 Units in October Month
  • Launched Prakhya in Myntra and Jabong
2015
  • Became Top Seller in Myntra in January Promotions
  • Launched Rangeelo Rajasthan in Flipkart with 4000 Units Sale in a Single Day Promotion
  • Top Sellers for Kurta’s in Flipkart Selling more than 14000 Units in 5 Days TheBigBillionDays Event
  • June 2015 - Formed Sanganer Clothing Private Limited
2016
  • Started ecommerce with Flipkart in July 2014
  • Launched Prakhya in Flipkart
  • Became Top Kurta Seller in Jaipur with BigBillionDay Selling more than 3000 Units in October Month
  • Launched Prakhya in Myntra and Jabong
2017

Sanganer, near Jaipur, is famous for its traditional block printing and textiles. The founder and CEO of Sanganer Clothing, Kushal Udaiwal, comes from a family of traditional block printers. Inspired by the his roots in traditional textiles, he has set his sights on creating internationally recognisable brands based in India.

2018

Sanganer, near Jaipur, is famous for its traditional block printing and textiles. The founder and CEO of Sanganer Clothing, Kushal Udaiwal, comes from a family of traditional block printers. Inspired by the his roots in traditional textiles, he has set his sights on creating internationally recognisable brands based in India.

2019
  • Started Manufacturing and Selling Kurta
  • Selling through Exhibition, First Exhibition done on Mumbai
  • Sold 100% Quantity on the very first day on the Exhibition.
  • First Office in Sanganer (with 1 Stitching Machine)
2020

Sanganer, near Jaipur, is famous for its traditional block printing and textiles. The founder and CEO of Sanganer Clothing, Kushal Udaiwal, comes from a family of traditional block printers. Inspired by the his roots in traditional textiles, he has set his sights on creating internationally recognisable brands based in India.

Our Brands

Prakhya is meant to put you at ease, and keep you looking stylish no matter where your day takes you with elegant ready to wear kurtis to go comfortably from a day at work to an evening out. With bright clothes bringing together the colours of Rajasthan with modern trends in ready to wear clothing, the Rangeelo Rajasthan kurtis are trendy and inexpensive, so that you can indulge yourself by buying your favourite kurtis in all the colours we have to offer. 

Prakhya

Prakhya

Prakhya

Curious about what comes next? You can be a part of the Sanganer story. This is your opportunity to build an exciting new brand for a global market. Work with us.

Work with us

We’re a small team that’s growing fast. We’re looking for talented people who relish the opportunity to build a global design brand based out of India. We’ve started off with ethnic clothing, and aim to make the kurti go global with ready to wear women’s clothing. Here’s why we think Sanganer Clothing is a great place for you to work:

Learn More

Our Team

We’re a small team that’s growing fast. We’re looking for talented people who relish the opportunity to build a global design brand based out of India. We’ve started off with ethnic clothing, and aim to make the kurti go global with ready to wear women’s clothing. Here’s why we think Sanganer Clothing is a great place for you to work:

Kushal Udaiwal

Founder and CEO

With his family background in block printing, Kushal made a conscious decision to set up a modern Kurti manufacturing unit. In a city full of textile manufacturers, Kushal’s vision has always stood out because he has repeatedly chosen to take risks and break away from the mould. Choosing to let go of the safety net of being yet another supplier for big brands, he launched his own brands, initially in retail stores and then online. The ethnic clothing sales segment did not really exist online when he launched his brands, but Kushal persisted in creating a partnership with Flipkart and went on to surprise established players when his brands went on to become one of the top sellers in their categories. 

When not on the lookout for the best talent he can find or using data to drive his designs, Kushal likes to unwind by listening to music. A real artist at heart, Kushal actually studied animation and still dreams of making his own animation movie someday.

Akash chose to join Sanganer after working with Flipkart to build up its ethnic wear segment. While with Flipkart, he developed the ethnic wear category as an online sales segment. He noticed the huge market possibility for ethnic wear online sales in smaller towns across India, and also the absence of organised players. The other larger clothing retailers did not seem serious enough about exploring this untapped potential or scaling up for an online market. Akash has interacted with literally two to three hundred ethnic wear makers and sellers, and Sanganer stood out to him for all the right reasons with its data driven approach and ability to see the bigger picture. Akash chose to take the plunge into the online retail market himself by coming on board as our segment business head. 

Coming from a small township near Lucknow, Akash is a genuine explorer – having started off studying hotel management in Guwahati, worked in heritage hotels in Rajasthan and then in other positions in Mumbai, Delhi and Bangalore. He is now busy exploring Jaipur in his free time.

When not on the lookout for the best talent he can find or using data to drive his designs, Kushal likes to unwind by listening to music. A real artist at heart, Kushal actually studied animation and still dreams of making his own animation movie someday.

Akash Thakur

Segment business head

Shiwani Singh

Production head

With Shiwani, we have on board more than 20 years experience in sourcing, merchandising, production and export for global brands. A real production rockstar, Shiwani has in-depth understanding of sourcing and manufacturing quality goods within set budgets and to tight deadlines. Her work with an export house took her to China where she led an international production team. With an eye for standards, and another eye on deadlines, Shiwani’s leadership should keep the Sanganer team steering a tight course.

Interestingly enough, by working with Sanganer, Shiwani gets back to her first love – fashion and design. She is also a trained fashion designer from the Indian Institute of Fashion Technology, New Delhi.

When not on the lookout for the best talent he can find or using data to drive his designs, Kushal likes to unwind by listening to music. A real artist at heart, Kushal actually studied animation and still dreams of making his own animation movie someday.

Manohar Kamath is on the board of directors of SCPL, as well as the advisory board. With an MBA from Vanderbilt University and over two decades of business experience, over the years, Manohar has advised and consulted for a variety of businesses ranging from one person start-ups to a nationally ranked restaurant, a trillion dollar corporation and several b-schools. A veteran at mentoring, Manohar sees the many opportunities looming ahead of Sanganer, and relishes the opportunity to help it grow further.

When not on the lookout for the best talent he can find or using data to drive his designs, Kushal likes to unwind by listening to music. A real artist at heart, Kushal actually studied animation and still dreams of making his own animation movie someday.

Manohar Kamath

Advisory board

Rajeev Gupta

Advisory board

After seven years as the managing director and president of Fujitsu Consulting, Rajeev Gupta decided to set up his own incubator(?), the Venture Curators, in partnership with Manohar Kamath. Rajeev also brings with him over 20 years of business experience and leadership. With a background in IT and several years experience in business management, Rajeev is an ideal mentor for the Sanganer Clothing team.

When not on the lookout for the best talent he can find or using data to drive his designs, Kushal likes to unwind by listening to music. A real artist at heart, Kushal actually studied animation and still dreams of making his own animation movie someday.