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Sanganer, near Jaipur, is famous for its traditional block printing and textiles. The founder and CEO of Sanganer Clothing, Kushal Udaiwal, comes from a family of traditional block printers. Inspired by the his roots in traditional textiles, he has set his sights on creating internationally recognisable brands based in India.
Kushal Udaiwal started off by making and selling kurtis at exhibitions in 2005. His stock sold out completely on the very first day, and there’s been no looking back since. Quickly realising the potential of Sanganer Clothing, the company has seen explosive growth ever since.
Bright hues, practical yet stylish, the kurti dominates the women’s ethnic wear segment.
Women’s ethnic wear consists of 88% of the Indian ethnic wear market, which is expected to grow to close to 2 billion USD by 2018. Despite these volumes, the bulk of the sector so far consists of unbranded and unorganised retail.
In 2014, we launched our brand Prakhya on the e-commerce platforms Flipkart, Myntra and Jabong, and it quickly gained popularity thanks to its simple, bright designs that are practical yet stylish, in tandem with lower prices.
This success was replicated with the launch of our second brand Rangeelo Rajasthan. Chic, perfect for work and festivals, Rangeelo Rajasthan took Flipkart’s Big Billion sale by storm in 2015, instantly rising to be one of the top sellers in its category.
Kushal Udaiwal started off by making and selling kurtis at exhibitions in 2005. His stock sold out completely on the very first day, and there’s been no looking back since. Quickly realising the potential of Sanganer Clothing, the company has seen explosive growth ever since.
Starting with one stitching machine in 2005, over the past decade, we have gone on to becoming suppliers to major Indian retailers like Westside, Lifestyle and FabIndia. We successfully ran 6 retail stores across India under the Prakhya brand.
Today, we have completely reinvented our business model, by retailing exclusively online. Our kurtis get delivered directly from our design studios to our customers. We use data consciously to understand what our customers want. By eliminating the middleman, we can deliver high quality at affordable prices. We hope to be a game changer in this sector by creating beautiful branded clothes that appeal to the dynamic woman of today. And we’re just getting started…
Kushal Udaiwal started off by making and selling kurtis at exhibitions in 2005. His stock sold out completely on the very first day, and there’s been no looking back since. Quickly realising the potential of Sanganer Clothing, the company has seen explosive growth ever since.